More Customers. Lower CAC.
Creative Strategy Powered by AI.
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Anyone Can Launch Ads.
We Build What Makes Them Last.
AI Assisted Creative Strategy
We build the creative engine behind your brand: deep customer research, competitor ad mining, weekly brief cycles, and data-backed iterations. AI accelerates every step. The result is a system that gets smarter with every test.
FULL-FUNNEL · SYSTEMATIC · SCALABLEUGC Performance Creatives
Your competitors are briefing creators with bullet points. We write full narrative-arc scripts, engineered hook by hook to grab cold traffic in the first three seconds and not let go until they click. Every video is a strategic bet, not a content piece.
META · TIKTOK · COLD TRAFFICAI High Production Videos
Cinematic quality ad creative built with AI: unlimited voiceovers, AI-generated product visuals, and motion graphics that don't look like AI. We use it to create whole new winning concepts, not just variations on existing ones.
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AI Powered Static Creatives
Your competitors are resizing stock photos and calling it a creative. We design every static from the copy out, headline first, visual second, engineering each element to stop the scroll, land the message, and make the next click feel inevitable.
FEED · STORY · CATALOGUEDriven by Outcomes. Backed by Data.
Explore our portfolio of impactful DTC campaigns.
$4.6 MILLION WITH A $2.6 MILLION SPEND IN 6 MONTHS
What We Did:
- Scripted and produced performance ad creative in various languages
- New improved Meta campaign structure to leverage performance creative.
- Weekly iterations on performance creative to drive down CPA week-on-week.
Results:
- Reduced CPA from $63.58 to $27.52 on Meta.
- Increased the ad spend from 220k/mo to 525k/mo.
- 83% monthly revenue growth in 6 months.
$546K IN CONVERSION VALUE WITH $115K SPENT IN 4 MONTHS
What We Did:
- Scripted and produced performance ad creatives
- Built clear CPA and ROAS targets in line with margins, cost of delivery, OpEx and targets.
- Performance creative and ad strategy to achieve target KPIs.
Results:
- Reduced CPA from $37.41 to $22.12 on Meta.
- Increased the ad spend from 21k/mo to 53k/mo.
- 192% monthly revenue growth in 4 months.
$1.16 MILLION IN REVENUE WITH $346K SPENT IN 2 MONTHS
What We Did:
- Performance creative and ad strategy to achieve target KPIs.
- Fractional CMO growth consulting to account for unit economics, lifetime value and OpEx in growth models.
- Performance marketing strategy across Meta including performance creative.
Results:
- Scaled Ad Spend from 56k/mo to 173k/mo in 4 months.
- Consistent growth across multiple advertising platforms.
- Profitable self-funded advertising (no external marketing investment needed).
$2.9 MILLION IN REVENUE WITH $835K SPENT IN 6 MONTHS
What We Did:
- Performance creative and ad strategy to achieve target KPIs.
- Fractional CMO growth consulting to account for unit economics, lifetime value and OpEx in growth models.
- Performance marketing strategy across Meta including performance.
Results:
- Expanded the brand into Southern Europe and DACH region.
- Scaled ad spend from 60k/mo to 150k/mo in 6 months.
- Increased Shopify revenue by 166% in 6 months.
Turning Deep Research Into Revenue
We don’t just make ads - we build scalable creative systems designed to drive revenue.
Here's how we do it:
Step 1
Research & Insight
Deep dive into customer pain points, buying triggers & review mining Competitor & industry ad analysisIdentify high-leverage opportunities and psychological hooks.
Step 2
Strategic Creative Briefing
Each concept starts with a clear angle, hook, and framework.Scripts and statics built for scroll-stopping clarity.Tailored to the brand’s tone, product, and audience segment.
Step 3
Production Alignment
Shotlists aligned to briefs for smooth execution.Creators receive clear talking points and direction.Statics assigned to designers with annotated guidance.
Step 4
Launch & Test
Variations launched across formats (UGC, static, demo, mashup)Media buyers briefed on what’s being tested and whyEvery ad mapped back
to a strategic hypothesis.
Step 5
Analyze & Iterate
Weekly performance reviews with media buying teamIdentify winners, analyze scroll depth, hook retention, CTR, CRUpdate briefs based on data-backed learnings.
Step 6
Systematized for Scale
Thorough iterations to produce unlimited winning adsClear systems empower faster decision-makingRepeatable processes become solidified.
Curly's Way
Ready to Elevate Your Brand?
Connect with us today to unlock your brand's potential and drive international growth.