More Customers. Lower CAC.
Creative Strategy Powered by AI.
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Anyone Can Laucn Ads.
We Build What Makes
Them Last.
The hard part isn't running ads, it's knowing when they're about to die
and having the creative infrastructure to respond before revenue drops.
Heres' how we do it.
AI Creative Strategy
We build the creative engine behind your brand — deep customer research, competitor ad mining, weekly brief cycles, and data-backed iterations. AI accelerates every step. The result is a system that gets smarter with every test.
FULL-FUNNEL · SYSTEMATIC · SCALABLEUGC Performance Creatives
Your competitors are briefing creators with bullet points. We write full narrative-arc scripts — engineered hook by hook — to grab cold traffic in the first three seconds and not let go until they click. Every video is a strategic bet, not a content piece.
META · TIKTOK · COLD TRAFFICAI High Production Videos
Cinematic-quality ad creative built with AI — unlimited voiceovers, AI-generated product visuals, and motion graphics that don't look like AI. We use it to create whole new winning concepts, not just variations on existing ones.
VOICEOVER · AI VISUALS · MOTIONAI-Powered Static Creatives
Your competitors are briefing creators with bullet points. We write full narrative-arc scripts — engineered hook by hook — to grab cold traffic in the first three seconds and not let go until they click. Every video is a strategic bet, not a content piece.
FEED · STORY · CATALOGUEDriven by Outcomes. Backed by Data.
Explore our portfolio of impactful DTC campaigns.
$4.6 MILLION WITH A $2.6 MILLION SPEND IN 6 MONTHS
What We Did:
- Scripted and produced performance ad creative in various languages
- New improved Meta campaign structure to leverage performance creative.
- Weekly iterations on performance creative to drive down CPA week-on-week.
Results:
- Reduced CPA from $63.58 to $27.52 on Meta.
- Increased the ad spend from 220k/mo to 525k/mo.
- 83% monthly revenue growth in 6 months.
$546K IN CONVERSION VALUE WITH $115K SPENT IN 4 MONTHS
What We Did:
- Scripted and produced performance ad creatives
- Built clear CPA and ROAS targets in line with margins, cost of delivery, OpEx and targets.
- Performance creative and ad strategy to achieve target KPIs.
Results:
- Reduced CPA from $37.41 to $22.12 on Meta.
- Increased the ad spend from 21k/mo to 53k/mo.
- 192% monthly revenue growth in 4 months.
$1.16 MILLION IN REVENUE WITH $346K SPENT IN 2 MONTHS
What We Did:
- Performance creative and ad strategy to achieve target KPIs.
- Fractional CMO growth consulting to account for unit economics, lifetime value and OpEx in growth models.
- Performance marketing strategy across Meta including performance creative.
Results:
- Scaled Ad Spend from 56k/mo to 173k/mo in 4 months.
- Consistent growth across multiple advertising platforms.
- Profitable self-funded advertising (no external marketing investment needed).
$2.9 MILLION IN REVENUE WITH $835K SPENT IN 6 MONTHS
What We Did:
- Performance creative and ad strategy to achieve target KPIs.
- Fractional CMO growth consulting to account for unit economics, lifetime value and OpEx in growth models.
- Performance marketing strategy across Meta including performance.
Results:
- Expanded the brand into Southern Europe and DACH region.
- Scaled ad spend from 60k/mo to 150k/mo in 6 months.
- Increased Shopify revenue by 166% in 6 months.
Turning Deep Research Into Revenue
We don’t just make ads - we build scalable creative systems designed to drive revenue.
Here's how we do it:
Step 1
Research & Insight
Deep dive into customer pain points, buying triggers & review mining Competitor & industry ad analysisIdentify high-leverage opportunities and psychological hooks.
Step 2
Strategic Creative Briefing
Each concept starts with a clear angle, hook, and framework.Scripts and statics built for scroll-stopping clarity.Tailored to the brand’s tone, product, and audience segment.
Step 3
Production Alignment
Shotlists aligned to briefs for smooth execution.Creators receive clear talking points and direction.Statics assigned to designers with annotated guidance.
Step 4
Launch & Test
Variations launched across formats (UGC, static, demo, mashup)Media buyers briefed on what’s being tested and whyEvery ad mapped back
to a strategic hypothesis.
Step 5
Analyze & Iterate
Weekly performance reviews with media buying teamIdentify winners, analyze scroll depth, hook retention, CTR, CRUpdate briefs based on data-backed learnings.
Step 6
Systematized for Scale
Thorough iterations to produce unlimited winning adsClear systems empower faster decision-makingRepeatable processes become solidified.
Curly's Way
Ready to Elevate Your Brand?
Connect with us today to unlock your brand's potential and drive international growth.