2.5x Revenue and +50% new-customer revenue for a fashion footwear brand.

Industry:
Footwear & Fashion
Services

Meta Ads
UGC & Creative Strategy
Offer Strategy
2.5x

Gross revenue

+50%

New-customer revenue

$100K+

Monthly ad spend

The brand

Hot Chocolate Design is a footwear and fashion brand known for playful, art-inspired designs that turn every pair of shoes into a statement piece. We started working together in April, 2025, building a creative pipeline that allowed them to sustain spend at scale while running their Meta ads

The challenge

No video content or consistent creative pipeline

Growth depended on a handful of ads and irregular creative output. Without a steady flow of new concepts, the account couldn't scale spend without performance dropping.

AI-driven creative engine.

We analysed performance and customer data at scale to find winning insights faster, then turned them into high-performing UGC and statics.

Scarcity that sells.

New product launches and restocks were built into the ad calendar to create urgency and spikes in demand.

Offers timed to move the top line

Strategic promotions in key months pushed gross revenue without relying on constant discounting.

2.5x

Gross revenue

+50%

New-customer revenue

$100K+

Ad spend

100+ creatives per month

while gross revenue grew 2.5x in peak months, and new-customer revenue rose 50%. Growth driven by new buyers, not just existing customers.

Customer testimonials

Book a Call
Eugenio has been very involved and educational about the ads marketing. Moreover, he is a real passionate and won’t hesitate to provide constant advices on the website UX and inspirations for trending creatives.
Caroline de Blignières, Co-founder of Miyé
Caroline de Blignières

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International Expansion