2.5x Revenue and +50% new-customer revenue for a fashion footwear brand.
Industry:
Footwear & Fashion
Services
Gross revenue
New-customer revenue
Monthly ad spend
The brand
Hot Chocolate Design is a footwear and fashion brand known for playful, art-inspired designs that turn every pair of shoes into a statement piece. We started working together in April, 2025, building a creative pipeline that allowed them to sustain spend at scale while running their Meta ads
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The challenge
No video content or consistent creative pipeline
Growth depended on a handful of ads and irregular creative output. Without a steady flow of new concepts, the account couldn't scale spend without performance dropping.
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AI-driven creative engine.
We analysed performance and customer data at scale to find winning insights faster, then turned them into high-performing UGC and statics.
Scarcity that sells.
New product launches and restocks were built into the ad calendar to create urgency and spikes in demand.
Offers timed to move the top line
Strategic promotions in key months pushed gross revenue without relying on constant discounting.
Gross revenue
New-customer revenue
Ad spend
100+ creatives per month
while gross revenue grew 2.5x in peak months, and new-customer revenue rose 50%. Growth driven by new buyers, not just existing customers.
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Customer testimonials






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